Meet the Team

 Lugene Forte

Lugene Forte

Chief Executive Officer

Ms. Forte has over 25 years’ experience in the financial services industry covering end-to-end solutions in electronic trading. Before joining Score Priority, Lugene held multiple senior management positions including COO, CFO and CAO for FinTech companies such as Investment Technology Group and Liquidnet. She also built and managed teams at BNY Brokerage and Donaldson, Lufkin & Jenrette (CSFB) where she focused on agency-only trading services for investment managers, pension plans and broker dealers. Lugene lives in New York City with her son.

 Alex Scott

Alex Scott

Head of Retail Business Development

Mr. Alex Scott leads the Score Priority Retail Division. He has 20 years of experience in the financial services industry, primarily in product management. Alex most recently oversaw the StreetSmart Edge platform at Charles Schwab. Prior to that, he led options product management at Schwab and performed various roles at CyberTrader and Schwab. Alex holds a BA in Music Performance and an MBA from the University of Texas at Austin. Alex lives with his family in Austin, Texas, enjoys traveling and is an avid double bass player.

 Nicole Harner Williams

Nicole Harner Williams

Chief Legal Officer

Ms. Nicole Williams joins Score Priority with over 20 years of legal experience. Her career began at large law firms advising various Fortune 500 clients on corporate transactions and financial products. Moving to inhouse counsel, she worked for a publicly trading holding company and its subsidiaries, including a broker dealer and a futures commission merchant. Next, Nicole served as General Counsel for a principal trading firm. Nicole received a BA in Business from Western Michigan University and a JD from University of Wisconsin. Nicole lives in Chicago and can be found drawing and creating in her spare time.

 Tim Larason

Tim Larason

Chief Technology Officer

Mr. Tim Larason brings more than 20 years of FinTech experience to his role as CTO at Score Priority. His background includes leadership positions at industry powerhouses like Barclays Capital, E*Trade and Lehman Brothers. During his time at E*Trade, Tim revolutionized the company’s server-side ecosystem. Previously, he spent eight years guiding Barclays’ Electronic Trading Technology division. He is also one of the founders of FuturesMedia. Tim is a firm believer in continuing education. When he is not at work or spending time with his wife and three girls, Tim can be found hiking, baking, skiing, paddle tennis, gardening and drawing.

 Maureen Murphy

Maureen Murphy

Chief Marketing Officer

Ms. Maureen Murphy started her career as an equity research analyst at Lehman Brothers where she covered the Financial Technology sector as a market structure analyst covering trading and exchange stocks such as Nasdaq, CME, and NYSE. She then held leadership roles at eSpeed, an electronic bond trading platform owned by Cantor Fitzgerald, and ITG (now Virtu), algorithmic trading and dark pool pioneer. She left Wall Street to work for a variety of technology companies, including serving as CMO for financial data provider S&P Capital IQ and leading B2B marketing at Visa. She has since focused on leading sales, marketing, and strategy for a variety of start-ups in Silicon Valley before circling back to the world of trading here at Lime.

 Michael Earlywine

Michael Earlywine

Managing Director of RIA Services

Mr. Michael Earlywine spent his early career in Fintech startups and has over 25 years in the financial industry both as a buy-side and sell-side trader specializing in international equities and options. His prior experience includes working as the head trader for a $5bil AUM hedge fund specializing in green energy.

His expertise in micro market structure, portfolio construction, automated trading along with his recent work in trade analytics and best execution empowers him with a unique skill set that will be well utilized as he builds the SPC digital wealth program.